Abolish art fairs. Yeah, it's a tired story, everyone chants the same mantra and we all keep attending. It's a sick compulsion.
There is no art community. There are a million art communities. There are too many artists and galleries and arts organizations chasing too much money that's concentrated in too few pockets. The system operates with all the grace of a ceaseless political campaign - in Romania. It artificially inflates the cost of art at every price point. It's an ugly viscious cycle of which I am complicit.
I have two modest suggestions - neither particularly original - for restoring a modicum of sanity for those of us who don't engage with art as an "asset class," who could care less about "status" and don't sell the art we acquire:
1) Eliminate Armory and replace it with Frieze. Frieze understands the importance of the art viewing environment: natural-like lighting, spacious layout with plenty of places to sit, a good selection of local restaurants, and a decently curated mix of blue-chip and unfamilair international / emerging artists. (Smartly, no "Modern" section although they are introducing it as a satellite component to Frieze London in October.)
Their NYC debut was a success. (And fuck anyone who didn't feel like trudging out to Randall's Island. I hope they got their Pradas good and muddy.)
As a side note, over the last few years, the Pulse experience has gone from bad to worse to intolerable. It's dead. Shut it down. NADA? Precisely. Umm, ok, not exactly. It's not on life support but neither is it the welcome outlier it once was. The farther it strays from the center, the more interestng it'll remain.
2) Require all gallery owners, sales directors, assistants, registrars - christ! might as well include installers and secretaries - to attend a Dale Carnegie course or two (or three or four), compel everyone to have at least a rudimentary understanding of the art in the gallery, bonus them on the frequency and quality of interaction with visitors - whether they're in jeans and a t-shirt or a three piece suit, and though I'm loathe to say it because it cuts harshly against my grain, restrict internet access. If I walk into one more gallery where the screens are on Facebook and the gallerist's gaze never rises above the screen, I'm gonna piss on the monitor.
A few articles released pre and post the fairs this weekend worth your attention:
On an Island, Worker Bees Fill a Long White Hive, Holland Carter, NY Times, 05/04/2012
Outside, after I saw the fair, I thought of the poor, the crazy and the criminal who once, whether they wanted to or not, called Randalls Island home. Their ghosts must be looking at that big white worm of a tent, at the Wall Street suits, and at this stuff called art that you can do nothing with but buy and sell, with wondering distrust. I’m looking at it all that way myself.
How To Make It In The Art World, The New Rulebook, Jerry Saltz & others, New York Magazine, 04/30/2012
(I have a soft spot for NY Mag but this was a totally useless cover story - with a few interesting exceptions)
These days, newish art can be priced between $10,000 and $25,000. When I tell artists that a new painting by a newish artist should go for around $1,200, they look at me like I'm a flesh-eating virus. Jerry Saltz
All Is Fairs, Peter Schjeldahl, The New Yorker, 05/07/2012
Even with the best of mutual good will, a spiritual gulf steadily widens between the people who buy art and those who only love it.